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Wholesale partnerships built on premium hunting gear.

Are you a lodge, retailer, or outfitter looking to offer premium hunting gear to your customers? Ziel Performance makes it easy—with bulk pricing, customizable options, reliable refills, and fast, responsive service.

Get wholesale access.

1. Create a customer account
Click here to create a new account. Add your address or addresses and then fill out the form.

2. Tell us about your lodge or store
Use the form on this page to give us your basic information.

3. Approval
We’ll review your information and reach out with next steps to finalize your wholesale partner account.

4. Login & Shop
Once approved, your new website login will reflect wholesale pricing and access to other partner perks.

2. Tell us about your lodge or store.

Built to perform.

Designed to sell.

Ziel apparel is engineered for long days outdoors and refined enough for everyday wear. That balance of performance and polish gives retailers confidence that customers won’t just buy it—they’ll come back for it. From technical hunting shirts and jackets to lodge-ready lifestyle pieces, we deliver premium products without unnecessary complexity.

Why Retailers Choose Ziel

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Customization Options

Add your logo to select Ziel gear for lodges, outfitters, or retailers.

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Authentic brand story

Designed by real hunters, for real hunters. A story you can stand behind.

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Premium Without Price Friction

High perceived value in fit and material without luxury-brand resistance.

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Consistent Core Styles

Reliable year-over-year pieces with thoughtful seasonal updates.

Support that goes far beyond the sale.

We support our wholesale partners with clear communication, reliable fulfillment, and brand assets that make selling Ziel easier.

  • Sales and merchandising support
  • Product education and brand assets
  • Marketing imagery for web and social
  • Reliable fulfillment and communication

We built gear we’re proud of—and we partner with retailers who value the same standards.”

– Founders, Ziel Performance

Wholesale partner FAQs